Description: Fire Flies, LLC is based out of Waterford Wisconsin. “Founded in 2012, Fire Flies is the leader in Salmon and Trout Trolling flies. The company itself is a family...... Read More

Description: Hotfish Lures is based out of West Owen Sound Ontario Canada. If you’re looking for flashers, flies, meat rigs or spoons, Hotfish makes them. I particularly like their rotator...... Read More

SWEET WATER’S CHOICE! Description: Check out some of the latest offerings from JM “Pound Town” Tackle. They’re really ratcheting things up with their new flasher and fly selection. If you...... Read More

Description: Ice Strong Outdoors hails from Gobles, MI. Chances are you may have heard of their Laker Taker Lures. Their spin-n-glos are deadly for lake trout. They also recently started...... Read More